100+ Clients Coached Online 3,000+ Hrs F2F Coaching Ex Pro Rugby Player
Build a body you love, without giving up pizza or spending all day in the gym.
I help people to lose fat, build muscle and get stronger - without living on chicken and broccoli.
This is just me and you - proper, 1-1 coaching to get results that fit around your life.
50+ 5 Star Reviews on Google
⭐️⭐️⭐️⭐️⭐️
100+ Clients Coached Online 3,000+ Hrs F2F Coaching Ex Pro Rugby Player
Build a body you're proud of, without giving up pizza or spending all day in the gym.
I help people with busy jobs, young kids and a hectic social life to lose fat, build muscle and get stronger - without living on chicken and broccoli.
This is just me and you - proper, 1-1 coaching to get results that fit around your life.
50+ 5 Star Reviews on Google
⭐️⭐️⭐️⭐️⭐️
Is this right for you?
If any of these sound like you, you're in the right place!
You find it really tough to lose weight.
You'd love to fit into old clothes, feel confident in the mirror and love your body again (but without saying no to every social occasion!)
You're nervous about training in the gym.
You want to feel strong and healthy, but you're worried about getting injured or doing the wrong thing.
You don't know how to train properly.
Maybe you've been training for years already, but it feels like you've been stuck for a while, and you should have more to show for it.
You don't make time
for fitness.
Between work, kids and the daily stresses of life, you probably just need someone to do the thinking for you.
You need help staying accountable.
You stay on track for a bit, but either it gets too hard, or life takes over, and you end up stopping and going back to square one.
These are the exact problems my clients were facing before signing up.
This isn't a quick fix for people who want to get shredded, and my clients aren't training to be athletes.
They are normal, every day people who want to feel better in their clothes, but they didn't know where to start.
Keep reading to see some results, and I'll explain how it works.
Build a body you love, without giving up pizza or spending all day in the gym.
I help people to lose fat, build muscle and get stronger - without living on chicken rice and broccoli!
This is just me and you - proper, 1-1 coaching to get results that fit around your life.
50+ 5 Star Reviews on Google
⭐️⭐️⭐️⭐️⭐️
Is this right for you?
If any of these sound like you, you're in the
right place!
You struggle to lose weight
You'd love to fit into old clothes, feel confident in the mirror and love your body again (but without saying no to every social occasion!)
You feel nervous about lifting weights
You want to feel strong and healthy, but you're worried about getting injured or doing the wrong thing.
You don't know how to train
Maybe you been training for years already, but it feels like you've been stuck for a while, and you should have more to show for it.
You've got no time for fitness
Between work, kids and the daily stresses of life, you probably just need someone to do the thinking for you.
You can't hold yourself accountable
You stay on track for a bit, but either it gets too hard, or life takes over, and you end up stopping and going back to square one.
If you want to get super lean or step on stage covered in fake tan, I'm afraid this isn't for you.
My clients are normal, every day people who wanted to feel better in themselves, but they didn't know where to start. They want fitness to be a part of their life but still enjoy a few drinks when they go to the pub!
Keep reading to see some results, and then I'll explain how it works.
What results can you expect?
Real people, real results.
This is Paul.
Paul had been lifting for years and he was working hard, but he couldn't build any muscle.
I might be biased, but I reckon he's cracked it! He recently turned 40, and he's in the best shape of his life. He trains three times a week for 45 minutes, nothing more.
This is Sarah.
Sarah had tried loads of different diets, but she was sick of yo-yoing back to her starting weight.
Not only did she lose 6 kilos and keep it off, but she lost 6 inches around her waist, built a ton of muscle, and she's now working towards her first ever pull up.
This is Matt.
Matt had spent years trying to get leaner, but he felt lost and exhausted.
He's now in the best shape of his life, he's got more energy, he's hitting PB's across all his lifts - and he's spending less time in the gym than ever before.
I believe there are three non negotiables for getting in great shape.
Sounds simple, but this is basically my entire philosophy as a coach.
Effective training
Stop wasting time on programs that weren't built for you. I will take the time to get to know you, and build something aligned to your goals, the things you enjoy, and what's realistic for your schedule.
Realistic nutrition
There's a reason you've tried diets before but none of them stuck. They felt like a diet. You can eat the things you love, you just need to understand how nutrition really works.
Accountability
You probably know what you need to do. What I will teach you isn't rocket science, but doing it is hard. It's my job to hold you accountable to the plan we agree.
What results can you expect?
You can expect to get stronger, fitter, lose body fat and still enjoy your social life.
Here are some examples:
This is Paul.
Paul had been lifting for years and he was working hard, but he couldn't build any muscle.
I might be biased, but I reckon he's cracked it! He recently turned 40, and he's in the best shape of his life.
This is Sarah.
Sarah had tried dieting before (including KETO & Carnivore...) but she was sick of yo-yoing back to the same weight.
Not only did she lose 6 kilos and keep it off, but she lost 6 inches from her waist her waist, built a ton of muscle, and she's working towards her first ever pull up.
This is Matt.
Matt had spent years trying to get more athletic, but he felt lost and demotivated.
He's now in the best shape of his life, he's got more energy, he's hitting PB's across all his lifts - with less time spent in the gym.
This is Molly.
Molly had tried loads of diets, but always felt too restricted and could never stick with them.
Instead, we built a sustainable, sensible approach to fat loss. She's lost 11 kilos, strength training is now part of her routine, and she's not had to change her social life.
What results you can expect?
Paul had been lifting for years, but always struggled to put on decent muscle mass.
Fair to say he's cracked it now!
Sarah had tried every diet under the sun (including KETO and Carnivore) but always fluctuated back to her starting weight.
She's now 6 kgs lighter, her waist is 6 inches smaller, she's working towards her first ever pull up, and she still enjoys a wine with her mates on the weekend.
Matt had spent years trying to get a
lean, athletic body. Instead, he felt tired, demotivated and more confused than ever.
He's now in the best shape of his life, he's hitting PB's across all his lifts, and he's got more energy than ever - with LESS time spent in the gym.
What results you can expect?
Paul had been lifting for years, but always struggled to put on decent muscle mass.
Fair to say he's cracked it now!
Sarah had tried every diet under the sun (including KETO and Carnivore) but always fluctuated back to her starting weight.
She's now 6 kgs lighter, her waist is 6 inches smaller, she's working towards her first ever pull up, and she still enjoys a wine with her mates on the weekend.
Matt had spent years trying to get a
lean, athletic body. Instead, he felt tired, demotivated and more confused than ever.
He's now in the best shape of his life, he's hitting PB's across all his lifts, and he's got more energy than ever - with LESS time spent in the gym.
What results you can expect?
Paul had been lifting for years, but always struggled to put on decent muscle mass.
Fair to say he's cracked it now!
Sarah had tried every diet under the sun (including KETO and Carnivore) but always fluctuated back to her starting weight.
She's now 6 kgs lighter, her waist is 6 inches smaller, she's working towards her first ever pull up, and she still enjoys a wine with her mates on the weekend.
Matt had spent years trying to get a
lean, athletic body. Instead, he felt tired, demotivated and more confused than ever.
He's now in the best shape of his life, he's hitting PB's across all his lifts, and he's got more energy than ever - with LESS time spent in the gym.
What results you can expect?
Paul had been lifting for years, but always struggled to put on decent muscle mass.
Fair to say he's cracked it now!
Sarah had tried every diet under the sun (including KETO and Carnivore) but always fluctuated back to her starting weight.
She's now 6 kgs lighter , her waist is 6 inches smaller, she's working towards her first ever pull up, and she still enjoys a wine with her mates on the weekend.
Matt had spent years trying to get a
lean, athletic body. Instead, he felt tired, demotivated and more confused than ever.
He's now in the best shape of his life, he's hitting PB's across all his lifts, and he's got more energy than ever - with LESS time spent in the gym.
What results you can expect?
Paul had been lifting for years, but always struggled to put on decent muscle mass.
Fair to say he's cracked it now!
Sarah had tried every diet under the sun (including KETO and Carnivore) but always fluctuated back to her starting weight.
She's now 6 kgs lighter , her waist is 6 inches smaller, she's working towards her first ever pull up, and she still enjoys a wine with her mates on the weekend.
Matt had spent years trying to get a
lean, athletic body. Instead, he felt tired, demotivated and more confused than ever.
He's now in the best shape of his life, he's hitting PB's across all his lifts, and he's got more energy than ever - with LESS time spent in the gym.
What do you get for your money?
I've coached 100+ people online, transforming their approach to training, nutrition and lifestyle within months.
But I don’t just send you the workouts and expect you to crack on, it’s much more than that. I will hold you accountable, help you fit training into your week, answer your questions, check your form in the gym and do whatever I can to support you.
Here's exactly what you get:
A clear program to follow
I take time to write every program from scratch, and the app even has video demos for every exercise.
Personal nutrition guidance
I don't send generic meal plans, and you don't have to count calories if you don't want to. Nutrition is about principles, not following orders.
Feedback on your lifts
For every lift, I want you to know which muscles you're targeting, and why.
Adapting workouts on the fly
If something doesn't feel right, if you're not sure how to use a piece of kit - anything! This gives you total confidence you're doing the right things.
Easy progress tracking
You don't need to track anything (for some of my clients, ticking off their workouts is enough). But if you want to, we can track the things that really matter to you.
Accountability
Some people prefer Whatsapp chats, some prefer a call and some prefer voicenotes. Whatever works for you, I'll coach you like an individual and hold you accountable.
So how does it work?
And what makes my approach different?
I've coached 100+ people online, transforming their approach to training, nutrition and lifestyle within months.
But I don’t just send you the workouts and expect you to crack on, it’s much more than that.
I will hold you accountable, help you fit training into your week, answer your questions, check your form in the gym and do whatever I can to support you.
Here's what you get:
01: A clear program to follow
I'll consider your injuries, your goals, your experience, the kit you have, and the app has video demos for every exercise. You can also train at home or in the gym - wherever suits you best.
02: Realistic nutrition
Most diets are too restrictive. I'll show you how to lose weight but still keep eating the foods you love.
03: Feedback on your lifts
For every exercise, I want you to feel confident, knowing that you're doing the right thing.
04: Progress tracking
I won't force you to track anything at all - for some of my clients, ticking their gym sessions off is enough. But if you like seeing your progress, we can track the things that mean the most to you.
05: Accountability
You might prefer casual Whatsapp chats, a structured call or even voice notes. Whatever works for you, I'll coach you like an individual and hold you accountable.
Feedback from my clients
"Having a plan from Will took all the worry and stress out of it."
"'I first met Will at a local gym where he coached small group classes and when he started up his own coaching, I knew straight away I wanted to join.
He’s one of the most supportive and genuine coaches I’ve ever met (the British humour never goes a miss too)
Going from group classes to solo on a gym floor is always daunting, but having a plan from Will took all the worry and stress of out it, just knowing he’s only a WhatsApp away if I needed him.
Will explains things in a way that just makes sense, I’ve had so many light bulb moments just from chatting things through with him - the importance of tempo and fuelling correctly to name a few.
The app Will uses is so easy to use and brilliant for explaining each exercise and keeping track of progress.
Honestly, if you’re looking for a coach who actually cares and knows how to make fitness fit around you then don’t hesitate!"
- Charlotte Sutherland
"I only wish I had signed up sooner."
"I had been in a real rut before starting with Will. I was not happy with how I looked and, more importantly, how I felt.
I would go to the gym occasionally, but I had no real plan or direction. After following Will for a while, I finally decided to bite the bullet and I only wish I had done it sooner!
From a health perspective, it has genuinely had a huge impact. I have so much more energy, and I feel like I am in the best shape I have been in for as long as I can remember. The physical changes have been a huge bonus too.
Will has supported me with a structured gym plan, practical food ideas, and, most importantly, accountability that’s encouraging rather than intense. He has helped me stay consistent while still being realistic about having a social life and a young family.
He has not just coached me, he has educated me. I now feel confident and equipped with the knowledge and skills to keep progressing long after our sessions end. I could not ecommend him highly enough!"
- Joe Reddy
"I am so glad I stumbled across Will's profile."
"I had been curious about coaching for a good while, but was also a little skeptical about it.
I am so glad that I stumbled across Wills profile - he has been awesome, and has made this such an easy and enjoyable experience.
Will takes the time to support you in building a routine that is sustainable for the long term. I never felt pressured to sign up with Will, which is definitely something I experienced when I followed or liked other coaches content online.
He has been so easy to talk to, provides really helpful feedback, and has been so encouraging.
I highly recommend him if you are looking for a great coach, and a decent guy, who isn't looking to fob you off."
- Mark Griffiths
"Most consistent I've ever been."
"I’ve been training for about 6 years now. For the last 3 or 4 years I’ve not really made much progress. I’d commit for maybe a month and then I’d end up falling off the programme and losing any progress I did make.
Since I started with Will he’s been thorough in discussing what a successful programme would look like for me individually.
He took my goals and wrote a programme that is easy to follow, enjoyable, and specific to them. I’ve been the most consistent I’ve probably ever been while on the coaching.
Will is always keeping in touch seeing how things are going and is always free to speak through any questions I’ve had. He doesn’t just tell you what to do, he’s helped me understand why it is I’m doing it which I think will really help in the long run. I’ve improved on all my lifts and have seen a big increase in my fitness levels, helping me perform in my rugby games at the weekend."
- Jamie Crampton
"Achieved more in 6 weeks with Will than I ever did before."
"Before I found Will I was struggling to sustain any weight loss as I was crash dieting to lose weight and then putting it all straight back on again.
I thought I was doing enough exercise but I wasn’t getting any results.
Since starting the coaching I have lost weight and kept it off and train regularly doing the right exercises to achieve my goal of building muscle and lose body fat.
Working with Will is great, he tailors my workouts to my weekly schedule and is always on hand for advice and encouragement.
To anyone thinking of signing up I would say go for it you will not regret it.
I have tried many other ways to get fit in the past that have not worked, I have already achieved more with Will in 6 weeks than I ever did before."
- Sarah Gell
"As a woman in my 40's I've never related to male trainers before, Will is the exception."
"When I first trained with Will I was both impressed by his fitness knowledge and his uncanny ability to read where I was at, understanding when to push and when to encourage rest.
His feedback and adjustments to techniques are the difference between a back injury and securing a PB each and every session - an amazing way to train and achieve goals that are sustainable and good for your body.
I’ve seen my body change in the past 12 weeks of training with him - and am now lifting 4x the weights I was 12 weeks ago, scoring PB’s left, right and centre.
Will is an epic trainer, but he’s also a really solid person , who demonstrates compassion when it’s needed, but happily tells you to ‘stop talking sh*te’ when you’re having a whinge and wanting an easy session 😂.
As am woman in my 40’s I’ve never related to younger male trainers before, but Will is the exception.."
- Laura Holderness
"From lost with my workouts to back in love with the gym."
"I worked with Will online, and could not recommend him more highly.
He's professional, down-to-earth and very easy to communicate with (which is a must for an online service.)
His knowledge on programme design is fantastic, and every plan he wrote for me I thoroughly enjoyed. He helped me go from feeling lost with my workouts to back in love with the gym. If you're considering hiring him, do it."
- Stu Aitken
"Sense of direction for the first time in years."
"Will helped me regain all my confidence in the gym and added structure in which I was really needing. Clear programme factoring in my goals I feel like I’ve got a real sense of direction for my fitness for the first time in years! He’s also a realist and knows what it’s like to want to get fit and work and live in a 9-5 which makes working with him that bit easier.
Always enjoy the support he’s willing to give and will always get back to any questions in a prompt fashion.
All that said, he’s an ok bloke as well."
- Tom Maccuish
"I started showing up in my career with better energy!"
"Will met me as a young nervous gym goer who had never been able to comfortably get into a commercial gym.
Not only did he help build a program that was specifically tailored to my needs and goals, but he met me where I was at.
Will has taught me how to move heavy and WELL.
Moving well quickly started to show up in my life outside of the gym, where showing up in my career with better energy and earning my beers became the norm!
He is a top bloke and would highly recommend to anyone in the fence."
- Tallas Lynch
"Will has helped me find a balance I can actually maintain."
"Before I started working with Will I really struggled to maintain a gym routine. I’d start a ‘diet’ and go flat in the gym but I never managed to maintain it for any longer than a month.
Will has helped me find a balance that I can actually maintain. I’m on the road to hitting my health/fitness goals whilst still enjoying my life. I’ve dropped weight and gained muscle without completely cutting out alcohol and eating out so I’m thrilled with being able to find a happy medium that I can make a lifestyle and it’s down to Will and his coaching that I’ve been able to do this.
He’s always reachable and I love the input he puts into keeping an eye on what sessions I’m enjoying, how I’m getting on and replying to any questions/comments I have. He’s also a super sound guy! ☺️ can’t wait to continue the journey and hit more goals!"
- Ashley Mahon
"Knows how to get the best out of you."
"In a world full of “influencers” and wanna be PT’s who care more about their social media following and ultimately, themselves, Will is a breath of fresh air.
I have just returned and have recently started my second programme with him. He is somebody that genuinely cares and goes the extra mile to tailor things to your needs (even going as far as researching certain aspects to educate you).
You can tell he listens to everything you have to say and more importantly remembers. He knows what makes you tick and how to get the best out of you.
I am thoroughly enjoying working with him and would not hesitate in recommending him to anybody."
- Billy White
"Can't say enough good things - give Will a shot."
"Can’t say enough good things about Will and my training with him.
An excellent communicator and someone who is truly interested in my success.
There’s lots of IG trainers out there that are more interested in their follower count or how they look than their clients best interests. Not Will.
If you want to work smarter not harder, understand your body better and make real progress (whatever that looks like for YOU) - give Will a shot."
- Eric Cech
Client Testimonials
More real people who I've had the absolute pleasure of coaching!
How much does it cost?
Here's what you get:
Workout program made for you
Easy app to view and track everything
Nutrition guidance and support
Detailed technique reviews
Access to me as much as you need
14 day free refund if you're not happy
For $65 AUD/£35 per week
"You'll even get some decent craic. I've trained with Will for over a year and it just keeps getting better."
-Ash Simpson
How much does it cost?
Here's what you get:
Workout program to follow
Nutrition guidance and support
Detailed technique reviews
Accountability & access to me
App to track progress easily
14 day free refund if you're not happy
For $65 AUD/£35 per week
"You'll even get some decent craic. I've trained with Will for over a year and it just keeps getting better."
-Ash Simpson
Meet your coach
I left school as a pro Rugby player. I did this for 6 years, before finding myself out of contract and having to get a real job at 23.
For the first time, I realised how hard it is to balance training and nutrition, with work and a social life.
I also realised how confused the average person is about how to stay fit.
So I got qualified as a PT, started coaching in local gyms, and took on my first online clients.
This was a few years back, and I've now coached over 100 people online, as well as clocking up over 3,000 hours of in person experience.
I absolutely love it, and can't believe I get to call this work.
I'm also in a unique position.
It's rare to find someone who's played professional sport, who's trained hundreds of clients in person, but also understands the reality of having a 9-5.
For less than the price of 1 PT session, you get me in your pocket all week.
Meet your coach
I left school as a pro Rugby player. I did this for 6 years, before finding myself out of contract and having to get a real job at 23.
For the first time, I realised how hard it is to balance training and nutrition, with work and a social life.
I also realised how confused the average person is about how to stay fit.
So I got qualified as a PT, started coaching in local gyms, and took my first online clients.
This was a few years back, and I've now coached over 100 people online, as well as clocking up over 3,000 hours of in person experience.
I absolutely love it, and can't believe I get to call this work.
I'm also in a unique position.
It's rare to find someone who's played professional sport, who's trained hundreds of clients in person, but also understands the reality of having a 9-5.
For less than the price of 1 PT session, you get me in your pocket all week.
FAQ's
What happens next?
1) Click 'Sign me up!"
2) Once you've entered your card details, a form will appear which takes some basic information.
3) Within 24 hours, I'll be in touch to set up your onboarding call.
4) After the call, you'll get added to my coaching app which includes your progra, goals and any nutrition targets we've discussed.
5) We'll check we're both happy with the program/your goals, and then you hit your first workout!
Do I need access to a gym?
Ideally, yeah - this program is designed to help you build muscle. I have had clients who have got decent results with literally a pair of 10kg dumbells at home, but it's much, much easier with a gym membership.
How does the billing work?
Your first two weeks are free, to allow you (and me) to make sure it's a good fit. If you don't feel it's right for you, just cancel before 14 days is up. After that, it's a weekly rolling payment. No lock ins, no contracts.
Can I cancel at any time?
Yes, and if you cancel within the first 2 weeks I'll give you a full refund. After that, I ask (if possible) for a 2-week notice period as this helps me run the business smoothly. If you are unhappy with the service or run into money troubles, I won't be a dick about it. Just helps me if you can give a couple if weeks heads up! But there are no contracts, and you're not tied into anything.
FREQUENTLY ASKED QUESTIONS
What happens next?
1) Click 'Sign me up!"
2) Once you've entered your card details, a form will appear which takes some basic information.
3) Within 24 hours, I'll be in touch to set up your onboarding call.
4) After the call, you'll get added to my coaching app which includes your progra, goals and any nutrition targets we've discussed.
5) We'll check we're both happy with the program/your goals, and then you hit your first workout!
Do I need access to a gym?
Ideally, yeah - this program is designed to help you build muscle. I have had clients who have got decent results with literally a pair of 10kg dumbells at home, but it's much, much easier with a gym membership.
How does the billing work?
Your first two weeks are free, to allow you (and me) to make sure it's a good fit. If you don't feel it's right for you, just cancel before 14 days is up. After that, it's a weekly rolling payment. No lock ins, no contracts.
Can I cancel at any time?
Yes, and if you cancel within the first 2 weeks I'll give you a full refund. After that, I ask (if possible) for a 2-week notice period as this helps me run the business smoothly. If you are unhappy with the service or run into money troubles, I won't be a dick about it. Just helps me if you can give a couple if weeks heads up! But there are no contracts, and you're not tied into anything.
LET'S GET CRACKING.
Copyright Will Bordill Fitness 2025